Building cars – tougher than it looks?
In 2007 the iPhone revolutionised the mobile phone market – in 2020 Apple’s Titan project was supposed to have a similar effect on the car market. But have these plans fallen flat? It would seem so. Further development of the visually successful head-turner is currently on hold since Apple’s plans to build their own car have been on ice since autumn 2016. Instead the plan is to concentrate on designing software for autonomous driving, according to a source close to the company. At the moment many companies seem to feel that serving the car industry as a cooperation partner is the more lucrative option. It’s gone pretty quiet on the Google Car front too, with this company also dedicating itself to the development of automotive software solutions.
Instead, premium car manufacturers are currently bolstering themselves with futuristic cooperations. Volkswagen and the Chinese ride broker Didi Chuxing have announced plans to work together in the future. The car manufacturing giant, which has already acquired a participation in the Israeli provider Gett for around 300 million dollars, is aiming to create a new mainstay with mobility services. And Didi Chuxing seems a very attractive option in this respect; Apple has also invested one billion dollars in the competitor of taxi giant Uber.
The joint takeover of card service Here by Audi, BMW and Daimler also demonstrates what car manufacturers are capable of. It will take pre-competitive action to strengthen their position against Google, according to Raimund Hahn, chief analyst at the global think tank Diplomatic Council and CEO of the industrial wholesaler Rhino Inter Group. “In future we are going to see an increasingly close alliance between German car makers in terms of software, safety, intelligent traffic infrastructure, autonomous driving, artificial intelligence, big data and the responsible handling of personal data.”
Source: Driving news